WEEKLY WAITE-O-GRAM (RELEASE 55.0)
SIMPLE BEATS COMPLEX... EVERY TIME
From a pure communications perspective, the recent debate and vote regarding Palestine's status at the United Nations was very instructive. If one can put aside personal emotions and beliefs regarding Israeli-Palestinian relations (which, granted, is almost impossible for most of us to do), the lesson I took away was that the Palestinians went with a very simple message and drove it home effectively, while Israel and its allies, specifically the US and Canada, had a much more nuanced and complicated argument... one that mostly fell flat with the media and other stakeholders. The Palestinians stressed the "fairness" of their position and the incremental nature of their ask; Israel, the US and Canada needed to move the conversation beyond the simple granting (or not granting) of enhanced status to a discussion of what it might mean to the peace process. At the end of the day, the simple message resonated; the complicated message did not. For better or worse, by the way, this is nearly always the case.
WE'RE NOT TALKING ABOUT PALESTINE, EITHER
I thought twice about even commenting on the communications issues surrounding the UN vote. This despite it being the top news event of the week. A few years ago I attended a "Second City" review in Toronto. One of the sketches was called "We're Not Talking About Israel". And basically that was the point of the sketch - talking about Israel was not something you could comfortably do in North America... any more than talking about Tibet would be welcome in China. An extreme posture? Sure - "Second City" takes everything to the extreme; that is the essence of their brand of satire. I worked for two staunchly pro-Israel Senators (Ed Brooke and Bob Dole) and one staunchly pro-Israel President (Ronald Reagan); I have personally visited Israel and seen what has been accomplished; and I have family members who are Jewish. One would think it would be fair game to comment- as a professional- on what looked like a pretty botched communications strategy. We shall see. But were I advising Mr. Netanyahu, Mr. Baird and Ms. Clinton... I would suggest they either need better messaging... or a better strategy.
LINCOLN FINDS HIS VOICE
For those who haven't yet seen Steven Spielberg's "Lincoln", with Daniel Day-Lewis in the title role, you are in for a treat. And for those of you who think about communications for a living (or as a component of your job as a manager), it is a revelation. Based on Doris Kearns Goodwin's "Team of Rivals", the film focuses specifically on Lincoln's efforts to get the US House of Representatives to pass the 13th amendment outlawing slavery and involuntary servitude. While we do not have any recordings of Lincoln's speaking voice, there are sufficient first-hand accounts to tell us he did not sound like Raymond Massey (or even Hal Holbrooke). Indeed, according to those accounts, he sounded like Daniel Day-Lewis... at least when Day-Lewis is trying to sound like Lincoln. And that's what is so seductive about this movie - Day-Lewis not only inhabits Lincoln... he disappears entirely into the character. And he reminds us of Lincoln's genius with both the written and spoken word. There are, of course, his great set-piece orations - the Second Inaugural Address; the Gettysburg Address (quoted to him by two young soldiers from memory). But Lincoln was equally compelling and persuasive in conversation, making his case simply when he could... or by the use of instructive stories when he needed a softer, more elliptical format to make his point. Interestingly, he did this all without the help of press aides, speech writers, spin masters or media advisers.
FIVE THINGS CANADIANS DON'T GET ABOUT AMERICANS
One of the stranger aspects of being a dual citizen and floating frequently back and forth across the border is that people on both sides...often ask you to comment on the other... or express an opinion about the US or Canada. I am not exactly sure why I am a target of these pronouncements... nor am I very good at responding to them. But I have informally kept track of the more common comments, questions or assertions over the years. This week I will give you the Five Things Canadians Don't Get About Americans". (Next week I'll go the other way - the Five Things Americans Don't Get About Canadians). Here goes (in no particular order):
1. THE FEAR OF ENDING THE DOLLAR BILL - Canadians chucked the dollar bill years ago; they later did away with the paper two-dollar bill. The Loonie and Toonie, as they are called, are popular and because they don't wear out, they save billions. So Canadians scratch their heads and wonder what's the big deal?
2. ICE HOCKEY IN PHOENIX, NASHVILLE AND POINTS SOUTH - Canadians like to visit warm places, but they don't expect to watch a hockey game there. Nor do they expect anyone else to. If there is a most hated man in Canada, it is NHL Commissioner Gary Bettman for his southern expansion strategy (and player lockout). Everybody in Canada knows that the NHL should move those southern teams to where they belong - Quebec City; Hamilton; and Moose Jaw!
3. THE US DEFENSE BUDGET - Sure, the US helped win two World Wars and outlasted the Soviets during the Cold War - but does any nation need to outspend the next eight combined? The only rationale Canadians can think of is that those aliens at Roswell left a message that they're coming back... and we'd better be ready. Or George Lucas is planning another Star Wars sequel.
4. REFUSAL TO ADOPT THE METRIC SYSTEM - This is a kind of cousin to the refusal to convert paper currency to coin. Jimmy Carter talked about doing it...and we all know what happened to him. Canadians made the switch years ago, joining virtually every other country in the world. They wonder if the fact the system originated in France might have doomed it. Or just that it is more logical, easier to use and precise.
5. LOVE OF SATURDAY POSTAL DELIVERY - Again, the Canadians gave this up in the 1970's - Americans seem to think the Republic will fall if the postman doesn't at least ring once on Saturdays. Of course the Republic might fall instead from the billions the US Postal Service loses annually...but that's apparently neither here... nor there.
HEIR TODAY... STAMP TOMORROW?
It has been reported by Buckingham Palace that Prince William and Kate Middleton are expecting their first child. Considering the fact that their Royal Wedding provided Canada Post with one of its more popular (and profitable) stamp issues in history... can a crown prince or princess stamp possibly be in the works? Better still, perhaps they could come to Canada for the blessed event...giving the child dual citizenship...and an opportunity to compile his or her own list of "Five Things Canadians Don't Get About the Brits". Stay tuned...
AND FINALLY...
Employee engagement guru John Stanek, ever the wit, offers that it is perhaps time for Generals - US and Canadian - to stop taking orders from their privates.
( The opinions expressed in this blog are solely those of the author, who is responsible for any errors, omissions or typos. To get the most out of this communications vehicle, imagine the writer speaks like Daniel Day-Lewis... inhabiting Robin Williams.)